Built the TrueFlies Startup Brand from Square One

We developed the brand for a clothing company inspired by fly fishing. The goal was to establish the brand as a serious perfomance line while highlighting the unique style based in its tropical roots. We lead design for both brand development and the seasonal concepting of the clothing line. Our team built the brand and clothing line from square one. The scope of work included logo development, sales support materials, packaging design, web site design and trade booth work.