Redesign & Rebrand Young Clothing Line

A majority of of our design efforts in 2018 were directed towards helping a start up clothing brand revamp their young brand. They came to us without a focused identity and lacking quality control measures. We worked with them to visualize the identity they sought. They desired to create a performance brand that mainly reflects a western style and plays off rancher design cues. They wanted to continue with three core colors. Building on these points we crafted their Spring/Summer 2019 and Fall/Winter 2019 lines.



The brand redesign also addressed the trims and hang tag system. We worked to create a total brand experience by bringing in the core color palette.



A large part of this project was to address overall quality. Fabric selection needed to be improved. Also comprehensive tech packs needed to be created to establish a baseline for fit control.



In addition to the tech packs our design scope included develop of the yarn-dye pitches, print repeats for patterns and original art for yoke embroidery.